Industry, retail, service providers, IT vendors, business consulting. We combine operational leadership experience (in international corporations) with strategic consulting expertise — and think about transformation projects holistically.
Three axes of disruption that affect every B2B decision-maker in 2026:
In B2B procurement, AI agents compare providers directly via APIs. Classic sales processes with long relationship cycles are challenged. Those who offer no API front-end for buyer AIs get overlooked.
B2B marketplaces and procurement platforms are bypassed by AI agents. Those who control their own data and API touchpoints win. Those who only sell through platforms lose margin and visibility.
SaaS vendors are under pressure: per-seat pricing is collapsing, per-outcome and per-task models are gaining. As a B2B provider, those who sell outcomes are better positioned.
In B2B procurement, AI agents compare providers directly via APIs. Classic sales processes with long relationship cycles are challenged. Those who offer no API front-end for buyer AIs get overlooked.
B2B marketplaces and procurement platforms are bypassed by AI agents. Those who control their own data and API touchpoints win. Those who only sell through platforms lose margin and visibility.
SaaS vendors are under pressure: per-seat pricing is collapsing, per-outcome and per-task models are gaining. As a B2B provider, those who sell outcomes are better positioned.
From per-seat to per-outcome. From the intermediary model to the direct model. From the software-licence model to the data-plus-service model. A business-model audit against the 7 core principles.
B2B GEO: visibility in AI answer engines for purchasing research. Account-based marketing with AI personalisation. Sales automation for lead qualification.
API-first for B2B touchpoints (so buyer AIs find you). Your own corporate LLM on product/service data. PIM, CRM, ERP connection via MCP/API.
AI-assisted customer service (voice + chat), self-service portals with RAG, automated quote generation, personalised recommendations on first-party data.
Document processing (contracts, invoices), inbox automation, applicant screening, reporting automation, knowledge management with RAG. Quick wins first, scaling after.
We build no buzzword architectures, we sell no tool bundles, we run no hype pilots without ROI logic. Tool selection follows the business-model strategy.
From per-seat to per-outcome. From the intermediary model to the direct model. From the software-licence model to the data-plus-service model. A business-model audit against the 7 core principles.
B2B GEO: visibility in AI answer engines for purchasing research. Account-based marketing with AI personalisation. Sales automation for lead qualification.
API-first for B2B touchpoints (so buyer AIs find you). Your own corporate LLM on product/service data. PIM, CRM, ERP connection via MCP/API.
AI-assisted customer service (voice + chat), self-service portals with RAG, automated quote generation, personalised recommendations on first-party data.
Document processing (contracts, invoices), inbox automation, applicant screening, reporting automation, knowledge management with RAG. Quick wins first, scaling after.
We build no buzzword architectures, we sell no tool bundles, we run no hype pilots without ROI logic. Tool selection follows the business-model strategy.
3 hours, up to 8 participants — e.g. leadership with sales, marketing, IT and operations. Together we work out where AI strengthens your B2B model — and where buyer AIs already overlook you today.
3 h · up to 8 people · remote or on-site · incl. preparation and follow-up notes
A clear assessment of the disruption risk, prioritised follow-up topics and next steps for sales, operations and platforms.
In a free discovery call we clarify where buyer AIs already overlook you today — and how to set up API touchpoints, a data moat and per-outcome pricing strategically.