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AI for hotels & tourism

More time for guests,
less time at the PC.

Automate emails, bookings and guest communication. Offer 24/7 service in every language – without additional staff. AI is your new night porter and marketing manager in one.

Discover the benefits
0 min Wait time for guests
Many Languages, fluent
More Direct bookings
24/7 Reception
Your benefits

An upgrade for your service

Enquiry autopilot

Receptionists often just copy standard replies. AI reads the enquiry, checks availability in the PMS and formulates a perfect, personal offer.

The AI concierge

A chatbot on your website that not only answers questions ("when is breakfast?") but reserves tables, books ski lessons and gives excursion tips.

Break down language barriers

Your international guests expect service in their language. AI translates emails, chat messages and menus in real time into many languages.

Review management

AI monitors Tripadvisor, Booking.com & co. It formulates individual thank-you notes and professional replies to criticism.

Booking forecast

Should I raise the price? AI analyses demand, weather and events in the region and gives data-driven pricing recommendations (revenue management).

Social media content

AI turns your images into appealing posts and reels to delight guests before they even arrive.

Enquiry autopilot

Receptionists often just copy standard replies. AI reads the enquiry, checks availability in the PMS and formulates a perfect, personal offer.

The AI concierge

A chatbot on your website that not only answers questions ("when is breakfast?") but reserves tables, books ski lessons and gives excursion tips.

Break down language barriers

Your international guests expect service in their language. AI translates emails, chat messages and menus in real time into many languages.

Review management

AI monitors Tripadvisor, Booking.com & co. It formulates individual thank-you notes and professional replies to criticism.

Booking forecast

Should I raise the price? AI analyses demand, weather and events in the region and gives data-driven pricing recommendations (revenue management).

Social media content

AI turns your images into appealing posts and reels to delight guests before they even arrive.

Real-world examples

AI along the guest journey

From the first click to departure.

Quote generation

A guest asks: "Room for 2, 12-15 July, with a dog?" AI checks the "three-bed" category (because of the dog), calculates the price incl. cleaning fee and sends the offer.

Response time < 1 minute

A smart website

The website adapts: families see images of children, couples see the wellness area. AI personalises the content for higher booking rates.

More direct bookings

A digital guest folder

Instead of a paper folder: guests ask the AI bot via WhatsApp. "What will the weather be like?", "I need another pillow", "please heat the sauna".

Relief for the reception

Review booster

AI sends an automatic, personal "thank you" message and asks for a review. With criticism, management is alerted immediately.

Better rankings on Booking.com
Challenges

Typical hurdles in tourism

Email flood

Hundreds of enquiries daily. Receptionists are only busy typing instead of looking after guests.

AI automates the majority of replies
Skills shortage

Good, multilingual staff are hard to find and expensive. Rotas are stretched to the limit.

AI relieves the existing team
The 24/7 expectation

Guests expect answers at night too. A night porter is often not affordable for small establishments.

AI is awake around the clock
Language muddle

Communicating with international guests is often laborious. Misunderstandings lead to problems.

Perfect translation in real time
Our process

Your path to a smart hotel

1

Analysis

We review your PMS (Protel, Fidelio, etc.) and your communication channels.

2

Quick wins

Email automation and a website chatbot are often ready to go within a few days.

3

Integration

We connect the AI deeply with your systems for seamless booking flows.

4

Training

Your team learns to work efficiently with the new "AI colleague".

Digital visibility

Is your hotel recommended by AI as a top place to stay?

Travellers ask ChatGPT: "Which hotel in the Alps has the best wellness area?" – GEO makes sure your establishment is the answer.

The problem

Travellers increasingly use AI instead of Google to search for hotels. Hotels without a GEO presence are overlooked in these recommendations – guests book with the more visible competition.

The solution

GEO optimises your hotel's presence for AI recommendations: review signals, amenity data and USPs are structured for ChatGPT, Perplexity & co.

2020 Google answers directly
2025+ AI recommends directly
Trip planning
U
Which boutique hotel in the Alps offers the best value for money with a spa?
A frequently recommended hotel is your hotel. It is praised for its warm hospitality, its excellent wellness offering and its outstanding cuisine.
Visible in
Complementary services

Digital solutions for hotels & tourism

The KIKOM Hotel Strategy Workshop

Digitalise the guest journey:
where does your hotel save the most time?

From the booking enquiry through check-in to the review: every touchpoint offers automation potential. But which solutions fit your hotel size, your PMS and your budget? In the Impulse Workshop (3 hours) we analyse your guest journey, identify the biggest time sinks and develop a concrete digitalisation plan – specifically for hotels and tourism businesses.

  • Guest journey analysis: where do you lose time and guests?
  • PMS integration check (Protel, MEWS, Fidelio, etc.)
  • Quick wins: what can be implemented immediately?
  • Digital visibility: website, social media, Google presence
  • ROI calculation: which investment pays off when?

AI Strategy Workshop: Tourism

1,710
net of VAT (EU B2B reverse charge applies on valid VAT-ID)

3 hours • on-site at the hotel/office or remote • incl. preparation and a results document

Your outcome:

A concrete digitalisation plan for your hotel: which AI tools relieve your reception, how they integrate with your PMS, what they cost and when they pay for themselves. Plus: immediately actionable quick wins for more direct bookings and better reviews.

FAQ

Frequently asked questions

Doesn't this feel impersonal?

No. AI only takes over the routine. The time gained, your team invests in genuine, warm moments with the guest on-site. That increases the perceived service quality.

Does it work with my PMS?

We have experience with many common systems (Protel, MEWS, Fidelio, Gastrodat, etc.). Where there is no API, we find smart workarounds that still save work.

How quickly does it pay off?

Often within a few months. Through saved commissions (more direct bookings) and reduced staff costs for night shifts alone, the investment pays off quickly.

Can AI also communicate multilingually?

Yes, in many languages. Guests from Italy, the UK, the Netherlands – all get answers in their native language. Not Google Translate quality, but natural, idiomatic communication.

What happens with complex enquiries?

The AI recognises when an enquiry is too complex (e.g. special requests, complaints) and passes it to your team with all the gathered information. You keep control over important guest communication.

How does integration with Booking.com & co work?

We can also automate AI replies via Booking.com, Airbnb and other portals – either via API or email integration. That reduces your response time and improves your portal ranking.

Can guests also communicate via WhatsApp?

Yes. Many guests prefer WhatsApp for quick questions. The AI can communicate via WhatsApp Business – for check-in info, restaurant recommendations or room-service requests.

What does an AI solution cost for a mid-sized hotel?

The cost depends on the scope of functionality. With reception hours saved each week, the investment pays off quickly. In a free initial consultation we calculate transparently: costs vs. savings.

How long does setup take?

A guest chatbot can go live in 2-3 weeks. More complex setups with PMS integration and review management take 4-8 weeks. We always start with quick wins that bring immediate relief.

Does this also work for small guesthouses or holiday apartments?

Absolutely. Small establishments without a 24/7 reception benefit enormously. A guest bot answers questions at night and on weekends too – so you can clock off in peace.

Markus M. Kirchmair - AI expert

"Tourism is a people business. But when "people" only type emails, something is wrong. AI brings back the time for the human side."

The founder

Markus M. Kirchmair

Markus Kirchmair knows the challenges of the tourism industry up close. KIKOM helps hotels and regions stay ahead in digital competition – with charming, efficient AI.

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Make your hotel future-proof.

Start digitalising your guest communication now.