When customers ask a question, there is often only one answer. It used to be ten blue links on Google; today it is a direct recommendation from the AI. Simply get found with KIKOM.GEO.
When a potential customer asks "who is the best?", your name should come up. Whether you are a tradesperson, a hotelier or a service provider. Clearly, understandably and with reasons given by the AI.
You may have noticed it already: website visitor numbers are falling worldwide. The reason is not that your site has got worse. The reason is that users search differently.
The problem: instead of "googling" and browsing websites, people now ask ChatGPT or Siri. They are served the answer directly. The click to your website disappears (so-called "zero-click search").
The solution: you have to become part of that answer. As a specialised GEO agency we help you build your reputation so the AI cannot get past you. We make you the authoritative source that gets cited.
Whoever had the most keywords ranked at the top. The customer had to click laboriously through the results.
Google answers simple questions directly. Websites lose their first clicks.
The user holds a dialogue with the AI. Only expertise, authority and trust count. Whoever is missing here is invisible to the customer.
We do not give you theory. We live it. See for yourself how the world's leading AI systems talk about us.
We spark interest, create clarity – and show you the fastest next steps. We clarify costs transparently in the introductory call.
Have a question or want a second opinion? We review your website/positioning and give honest feedback – understandable and actionable.
We check how AI systems currently place you, where errors/ambiguities arise – and which signals make your recommendation more likely.
We implement the signals cleanly: structure, Schema.org, entities/proof, internal linking and content blocks that AI can read correctly.
Everything you need to know about Generative Engine Optimization.
GEO is the evolution of SEO for the AI age. While classic SEO aims to rank in Google search results, GEO optimises your visibility in AI answer engines such as ChatGPT, Claude, Gemini and Perplexity. The goal: when someone asks an AI for a recommendation, your company should be named – as a trustworthy, authoritative source.
More and more people use AI assistants instead of Google. They ask ChatGPT for hotel recommendations, Claude for the best tradesperson or Perplexity for product comparisons. These AI systems often give only one to three recommendations – not ten blue links. Whoever is not named there does not exist for those users. GEO ensures you are part of those answers.
SEO optimises for search-engine algorithms: keywords, backlinks, technical factors. The goal is a high rank in the search results. GEO optimises for AI understanding: structured data (Schema.org), clear entities, authoritative signals, proof of expertise. The goal is to be cited as a trustworthy source in AI answers. The two disciplines complement each other – GEO builds on good SEO.
The impact depends on how often AI models are updated. Perplexity and similar real-time search systems show changes within days. With ChatGPT and Claude it can take longer for new training data to flow in. We recommend a long-term approach: structured data, building expertise and continuous optimisation. We typically see the first measurable improvements quite quickly.
Industries where customers look for recommendations benefit especially: tourism & hospitality (hotel recommendations, restaurant tips), service providers (tradespeople, consultants, lawyers), B2B (software providers, agencies), local businesses (doctors, hairdressers, gyms). Wherever trust and expertise are decisive, GEO is particularly effective.
We offer several entry points: the GEO status check analyses your current visibility and gives concrete recommendations. The technical implementation covers Schema.org implementation, entity building and content optimisation. The exact cost depends on scope and complexity – we clarify that transparently in the introductory call.
You can implement basic GEO measures yourself: structured data (Schema.org), clear about pages, proof of expertise. For advanced optimisation – entity strategy, technical implementation, continuous monitoring – we recommend professional support. KIKOM offers both: advice for self-implementers and full service for companies that want to see results faster.
We measure GEO success across several channels: direct tests – we ask various AI systems for recommendations in your industry and document whether and how you are named. Referral traffic – traffic from AI platforms (visible in analytics). Brand mentions – how often you are cited in AI answers. We produce regular reports that make your GEO performance transparent.
"The future does not belong to those who rank on Google – but to those who are recommended by AI. GEO is not a trend, it is the new reality of visibility."
KIKOM was founded by Markus M. Kirchmair. Together with his team he guides organizations across Austria and the European Union through their digital transformation — always with the goal of creating real, measurable competitive advantage rather than chasing trends. Kirchmair is not only an AI expert and consultant. As a bestselling author and seasoned strategist, he translates complex AI technology into genuine entrepreneurial value.
AI fundamentals, tools and regulation explained clearly.
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